Know the difference between your consumer and your customer.
Dog food target audience.
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The dog is the consumer and the owner is the customer.
Dogs are given the best of the best when it comes to food.
As the largest group of pet owners millennials and their pet food shopping behaviors get a lot of attention these days including on this website.
While fetch is affordable and useful for all dog owners our focus will be on middle aged female baby boomers.
4 2 target market segment strategy.
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When marketing to pet owners a substantial amount of emphasis has been placed on segmentation by the demographics of generation age gender and income as well as the geographic variables of rural suburban and urban localities.
Their owners care.
This group represents the largest and most affluent segment of the pet product market in general and of dog owners in particular.
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Why you should apply dog food marketing strategies to your target market 1.
Yet some marketing experts say they re not really the most important generation for pet food companies to target.